Rich Innovation Marketing Incorporation

Established by the people who have spent years in developing the aluminum industry and the construction industry, from the people behind the success of other four companies that have existed since 1950, namely Hilton Manufacturing Inc., Associated Manufacturing Inc., Aluminum Power Marketing Inc., and New Manila Hardware. Rich Innovation Marketing Inc. was developed by Richie Chua, son of Juanito Chua of New Manila Hardware. It was incorporated in Sta. Cruz, Manila since year 2000 principally to provide quality products for the aluminum and construction industry. The company was launched as a main importer and distributor of waterproofing products and materials, wood stains, polyurethanes and silicone sealants that supplies the main region in Metro Manila and some areas in Luzon and Visayas as well. Currently, the company has three major suppliers abroad which are United Gilsonite Laboratories (UGL), MOHM Chemicals, and Euromembrane S.P.A. It’s main distribution channels are mainly the different depots in Metro Manila such as Wilcon Home Depots, The Home Depot, MC Home Depots and some Do-It-Yourself stores and hardware stores nationwide. At present, Rich Innovation Marketing Inc. is currently based at its main office in Zacateros Street Sta. Cruz, Manila where it started and also occupies a 1000 square meter warehouse facility located at 643 Mercedes Avenue where most of the products are kept. All in all, after years of existence in the country’s construction industry, Rich Innovation Marketing Inc. continues to offer quality products to the Philippine market.


MISSION Rich Innovation Marketing Inc. is dedicated in providing top-grade construction materials that will provide real economic and performance benefits to our valued clients. We aim to continually build infrastructures that will support quick, efficient, reliable and accurate services to our clients. We’ll contribute to the progress of the Philippine economic environment by paying the correct taxes, generating employment and utilizing best business practices.